The concept was born in Oklahoma City, Oklahoma early 2020, which we all know as the age of the infamous Covid Pandemic. Mule4orty is a brand that stemmed from the 1865 "40 Acres and a Mule" order, where disenfranchised freed slaves were pushed into desperation from a promise to own land. The motivational roots of Mule4orty as a brand mean to work hard for your dreams without expecting anything from anyone. Hence where the slogan "Hustle.Period" comes from. Even though most of our clothes are inspired by men and women of color, the purpose behind the brand, in general, is an American story that can inspire all colors and walks of life. The brand's aesthetic is dark, bold, and bright colors like red, black, white, and orange. The vibes are a cool, artistic, trendy fashion catering to the creative culture. Someone who loves inspiration and motivational quotes. A college student who dreams of being a doctor or an inspiring musician who wants to be that one to make it one day. People who want to get fit and get that dream physique, sporting the slogan "Hustle.Period." Mule4orty is worn in the gym, streets, and social environments such as clubs, lounges, college campuses, or around people shaking hands and being active. Fashion is meant to be seen boldly and connect with you as a creative and unique person. You may even see your favorite influencer or music artist wearing our drip. You get the vibes! Now wear the clothes.